The Hansells Food Group is a traditional food company with modern values. We have a passion for producing innovative and quality food products – good food the way it should be.
Our total brand portfolio includes:
- Aunt Betty’s
- Aunty's
- Alfa One
- Brindavin
- Empire
- Et Tu
- Hansells
- King
- Make a Shake
- Pane Toscano
- Real Yoghurt
- Sucaryl
- Sugromax
- Thriftee
- Vitafresh
- Vitasport
- Weight Watchers
- Wheelies
Hansells Food Group is probably best known for our range of traditional steamed puddings, sold under the Aunt Betty’s brand in New Zealand and Australia, and the Aunty’s brand in the UK. We’re market leaders within the dessert category, but in more recent times have successfully launched new, market-leading products in food categories such as Oils and Spreads.
Hansells has a large range of products that are much loved by Kiwis, especially in the baking needs category. However we also make powdered drinks, instant desserts, cereal soups, homemade yoghurt and artificial sweeteners under the Hansells, King, Empire, Vitafresh, Real Yoghurt and Weight Watchers brands.
Hansells Food Group is considered one of New Zealand’s leading export companies as we successfully supply product on a large global scale, including to Tesco and to major supermarkets in the UK.
We’ve grown steadily from a cottage industry with three staff to a significant food marketing operation with subsidiaries in Australia, Canada and the UK, and now have combined staff numbers for the group exceeding 350. A majority of our products are manufactured at our 3 sites across New Zealand – Penrose and New Lynn in Auckland, and Masterton – and the remainder sourced from third parties throughout the world. Additionally, we operate our own distribution, selling and merchandising systems to ensure our products get to their destinations when and how we say they will.