Fred Willets decided that his sister, 'Aunt Betty Cole’, made the best steamed puddings and it was necessary for many more people to be able to enjoy these. So in 1996, Aunt Betty’s Traditional Steamed puddings were launched in the New Zealand market, quickly becoming NZ's favourite steamed pudding and remaining in this position today.

Aunt Betty was a gem... Her enthusiasm and wit were legendary – and her puddings were out of this world. This has led to inspiration to develop a range of traditional quality products under the Aunt Betty’s name including; Creamy Rice, Fruit Snacks, Yorkshire Puddings and Christmas Puddings and Tarts.

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