OUR SIMPLE PHILOSOPHY: FOOD THE WAY IT SHOULD BE.

The Hansells name has been part of New Zealand for over 80 years. At Hansells Food Group we are devoted to delivering a range of quality food brands that our New Zealand and international consumers enjoy daily.

Here you will find more information about Hansells Food Group brands such as; Alfa One, Aunt Betty’s, Hansells, Vitafresh and other favourites. Along with our own brands we are always on the hunt for opportunities to bring even more excitement to the table and have strengthened our product offering to include local and international third party brands such as Teza, GU Puds and The Coconut Collaborative.

We hope you can find all the information you’re looking for - if you would like more information, or would simply like to send us your feedback, you’re welcome to contact us here.

HANSELLS FOOD GROUP - SERVICES

We’ve grown steadily from a cottage industry with three staff to a significant food marketing operation with approximately 200 staff employed. A majority of our products are manufactured at our three sites across New Zealand – Penrose and New Lynn in Auckland, and Masterton – and the remainder sourced from third parties throughout the world.

Additionally, we operate our own distribution, selling and merchandising systems to ensure our products reach retailers and consumers in their most delicious condition.